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AWARD CATEGORIES

BRAND INTRODUCTION AWARD

Recognizing the best marketing campaign to introduce a new product or service.

Award Criteria
• Show how innovative marketing tactics were used to successfully introduce a new product or service into the marketplace with quantifiable, measurable success.
• Only products or services available for purchase after January 1, 2021, will be considered eligible.

BRAND MOMENTUM AWARD

Recognizing the best marketing campaign for an existing product or service.

Award Criteria
• Show use of effective marketing tactics to grow or reenergize an existing product or service that was in the marketplace before January 1, 2021.

BRAND ENGAGEMENT AWARD

Recognizing the best customer engagement campaign.

Award Criteria
• Demonstrate how engaging with customers has had a positive impact on the brand by driving sales, changing purchasing behavior, improving brand perceptions, or increasing satisfaction levels.
• Show how the brand generated word of mouth by transforming the way it does business.

INTEGRATED MARKETING AWARD

Recognizing the best integration of offline and online brand marketing to achieve a business outcome.

Award Criteria
• Show the impact on the brand and its ability to drive engagement, conversation, leads, referrals, or conversion.
• Include examples of how the brand seamlessly integrated offline and online marketing tactics.

BRAND ADVOCACY AWARD

Recognizing the best brand advocacy marketing campaign to achieve a business outcome.

Award Criteria
• Show alignment with business objectives.
• Submissions may showcase advocates who were supporting brands online, offline, or in integrated campaigns.

CAUSE MARKETING AWARD

Recognizing the best marketing campaign to support and promote a cause or a proactive community service.

Award Criteria
• Show best use of an integrated online and offline marketing program to advance a cause marketing initiative.

INFLUENCER MARKETING AWARD

Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.

Award Criteria
• Show alignment with business objectives.
• Submissions may showcase influencers who were supporting brands online, offline, or in integrated campaigns.

BRAND INNOVATION AWARD

Recognizing the best implementation of technology and/or research in a marketing campaign.

Award Criteria
• Show impact on the brand and its ability to be agile and responsible, reflecting changing markets.
• Include examples of how the brand has used technology and/or research to deliver against business goals.

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