TIPS ON WRITING A WINNING ENTRY
Judges will read each case study as an anonymous submission. Assume the judges do not have any knowledge of your campaign as you prepare your submission. Be clear and descriptive without exceeding the 1,500-word limit. Agencies submitting on behalf of a client should avoid using the agency name in the case study. Use the client’s or brand’s name.
Include engaging images in your submission to communicate to judges how the campaign was implemented. Examples of compelling images may include, but are not limited to, PowerPoint slides, photos of customers using the products, photos of influencers and advocates spreading brand love, or social media captures.
Include at least one high-definition video with your submission. Let the judges see your campaign in action! Winning entries may be featured on AMAChicago.org, via AMA Chicago social media channels, and at the 2022 BrandSmart Awards ceremony. We encourage video submissions to be available via public YouTube or Vimeo links that may be embedded or shared