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Stage I - Judges will review all entries for their assigned award categories based on the criteria outlined in the scorecard. Judges will then nominate the submissions to be shortlisted for the next round.

Stage II - The BrandSmart Awards Committee will review each of the jury’s shortlisted entries and approve the jury’s recommendations for Gold, Silver, and Bronze awards. The Committee reserves the right not to award an entry in a particular category if none of the submissions meet the award criteria.

Stage III - The Gold award winners in each category will automatically enter a second round of judging for consideration to win the Grand Champion Award (overall best in show).

Stage IV - All winners will be announced on April 27 during the 20th Annual BrandSmart Conference